How To Write An Effective Blog Description in 2024

Blog description

When you search for something online, what are the first things that you observe? The  title and description of a website, social media caption, and emails are the keys that give you a first impression about the subject-matter.

The blog description is one of the essential elements to establish a lasting impression of your blog.

A blog meta description not only improves search engine ranking but also the click-through-rate of your website.

Therefore, we are going to discuss how you can write a good blog description for your articles.

There are two types of descriptions for a blog

  1. Blog description: This is the snippet that shows the description of your homepage that is visible under your website link in SERP.
  2. Blog post description: This is the snippet that shows the description of your blog post that is visible under your blog post link in SERP. This is different for each and every blog post.

If you do this the right way, then it will be easier for you to rank those pages, even without off page SEO.

Tips For Creating a Blog Description

Try to include any or all of the following:

  • USP of your brand.
  • Showcase your expertise to project you as an authority in that particular niche.
  • Testimonials or social proofs about your brand.
  • Mention about your brand’s vision and mission

Mind the Length

The length of a blog meta description is the essential factor to consider if you want to write descriptions that encourage people to come to your website.

A blog description’s ideal length would be around 155-160 characters. A few months ago, Google was also ranking websites with a 320 characters-long meta description. In our experience, 155-160 characters is a safe length for blog descriptions.

It is the Crux of The Blog

Blog description, as the name goes, is the summary of your blog. So, in a couple of sentences, you have to convey the objective of creating that blog post and provide information about what users can expect after clicking the page.

In a nutshell, you will have to write a blog description that summarises the context of your landing page.

Include USPs

Since you are getting only a couple of sentences to summarise your blog, you will have to ensure that you are including distinctive elements about your blog or website that makes it an authority in your niche.

You will have to include unique selling points about your blog so that users can have an idea about your blog.

You can include awards, call-to-action, KPIs, or something that users cannot resist and instantly click and engage with your content.

See from the images below of how renowned blogs have written comprehensive descriptions for their landing pages.

1. Bitcoin News

2. Ahrefs

3. Cointelegraph

4. TechCrunch

5. Detailed

Add Keywords Wisely

Blog meta description is one of the essential on-page SEO factors that improve the search engine ranking of your blog.

It is one of the first textual elements that search engine bots comprehend whenever they crawl your website.

Therefore, you cannot miss leveraging the real estate to get maximum search engine visibility for your blog.

Include your primary and LSI keywords in the description to get more search engine visibility.

Focus on User Experience

Since blog description has more length compared to other on-page factors, don’t stuff all the keywords in a single description to make it sound spammy or unnatural.

You should always focus on the user’s journey and map your keywords accordingly so that you can give a memorable user experience to readers.


Do let me know your thoughts about writing an effective blog description.  I would love to know your feedback about the points discussed in this article in the comments below.

Recommended Reading on If you’re interested in checking the best blogging tools, check out my guide on the best blogging tools.

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